by Cybersecurity Marketing Society | Nov 28, 2021 | 2021 State of Cybersecurity Marketing Survey, Resources
The Cybersecurity Marketing Society embarked on an ambitious survey and report in 2021 with partner Ten Eleven Ventures. After interviewing 10 cybersecurity marketing executives and receiving 200+ responses for our survey, we put together an amazing report: the 2021...
by Cybersecurity Marketing Society | Nov 9, 2021 | 2021 State of Cybersecurity Marketing Survey
Across our interviews with experts and survey results, cybersecurity marketers highlighted some key – and some surprising – insights: Us marketers aren’t in it for the money. While the survey confirmed that, yes, cybersecurity marketers are...
by Cybersecurity Marketing Society | Nov 9, 2021 | 2021 State of Cybersecurity Marketing Survey
Looking outside of cyber Cybersecurity marketing hiring is booming. Bootstrapped companies with future plans to raise are hiring BDRs & SDRs at a higher rate than other roles. For both Series A companies and public companies, product marketing is identified as a...
by Cybersecurity Marketing Society | Nov 9, 2021 | 2021 State of Cybersecurity Marketing Survey
Making B2B more B2C Becoming more customer-centric isn’t just something you say. Talking the talk means reaching the business buyers on their terms and with their terms. Just like the B2C approach, cybersecurity marketers need to bring the business buyers into...
by Cybersecurity Marketing Society | Nov 9, 2021 | 2021 State of Cybersecurity Marketing Survey
Redefining our departments as profit-drivers, not cost-centers, (along with the rise of Revenue Operations) has been in marketing’s talk track for years. And of course the trend towards revenue generation must reflect in reporting. We asked, In your marketing...
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