Virtual Event Best Practices for Cybersecurity Marketers
We were experts at trade showing - we had it down! The branding, the swag, the networking - all of it! Now, cybersecurity events have transitioned from physical to virtual and become a major pain to cybersecurity marketers trying to drive leads...but can they become...
Top Cybersecurity Podcasts that Cybersecurity Marketers Should be Listening to
2019 saw a significant increase in podcast listeners. More than half the people in the U.S. have listened to one podcast, and almost one out of three people listen to at least one podcast every month. Cybersecurity podcasts are no different. The infosec community...
The “MOC” (Marketing Operations Center) Trial: Putting Sales on the Stand
First let’s address the silly legal jargon. Or the silly jargon: To put both a spin on a famous acronym in cybersecurity, SOC (security operations center) and for the purposes of covering something marketing, "MOC" was born (Marketing operations center). Other...
Nobody is Buying – Now What?
What can a B2B Cybersecurity Marketer focus on when nobody is buying? I’m not going to open this post with (too long of) a keyword-stuffed lament about coronavirus. During these slowed buying cycles, many of us marketers are a little anxious. For the less established...