Ask Me Anything With Rand Fishkin
We hosted a member-exclusive “Ask Me Anything” event with SEO and Intent data expert Rand Fishkin, the co-founder of Moz, Inbound.org, and most recently, SparkToro. Fifteen lucky Society members were chosen to attend the event and learn more about the dirty secrets...
How Cyber Marketers Use Personalization to Keep Enterprise Buyers on Track
On March 30, Limor Danai, Marketing Director of Tenable, and Avishai Sharon, CEO of Trendemon, shared how Tenable builds effective, ROI-positive content that progresses buyers along the content journey.
Everything Partners & Co-Marketing: Top Tips to Create Amazing Partnerships
In the CyberMarketing Con session “Everything Partners & Co-Marketing: Top Tips to Create Amazing Partnerships,” cybersecurity marketing experts shared their thoughts on how to build successful partnerships that create value for all parties involved.
Standing out in Cybersecurity Podcasting: Making Content that People Actually Want to Listen to!
On September 21-September 24, the smartest minds in cybersecurity marketing came together for CyberMarketing Con 2020, run by the Cybersecurity Marketing Society. Panelists covered a wide span of categories, providing guidance for professionals looking to expand their...
Inbound Success Podcast: How to build a thriving online community Ft. the Cybersecurity Marketing Society
On this episode of The Inbound Success Podcast, “The Society” co-founders Gianna Whitver, Aileen Casmano, and Maria Velasquez sat down with host Kathleen Booth to discuss how they used their extra time to jump start the Cybersecurity Marketing Society community during the pandemic.
PR Best Practices for Small & Medium Cybersecurity Companies
On December 10, Cybersecurity Marketing Society co-founder Gianna Whitver sat down with PR guru Sonia Awan, founder of Outbloom PR, in an ‘Ask Me Anything’ session to uncover the best approaches in PR for small- and medium-sized cybersecurity companies!
Rock Your Next Virtual Event & Say No to Zoom Fatigue
On November 4, the Cybersecurity Marketing Society held its fireside chat with Liz King, the founder and CEO of Liz King Events and TechsyTalk Global. Cybersecurity Marketing Society’s Maria Velasquez and Aileen Casmano spoke with King on how best to plan virtual events as many experience video fatigue.
How to Build & Scale Cybersecurity Communities Recap
In this session, Pratik Gumade and Antriksh Shah shared learnings from building communities and organizing meaningful community events and tips on how to bring the hacker and cybersecurity executive community together.
Rate My Website: LIVE Website Rating
On November 17, Cybersecurity Marketing Society held its long-awaited “Rate My Cybersecurity Website” LIVE website rating! Craig Goodwin, former CISO and current Chief Product & Strategy Officer at Cyvatar, and Alyssa Miller, hacker, researcher, cybersecurity advocate and advisor, joined Aileen Casmano in rating four company websites.
Components of a Successful ABM Strategy
On October 22, we held a fireside chat with Sangram Vajre, co-founder of Terminus, author, and #FlipMyFunnel Podcast Host. Cybersecurity Marketing Society co-founder Maria Velasquez and Vajre discussed the myths behind account-based marketing and what makes an ABM strategy successful.