10 Commandments of Kindness for Cybersecurity Marketers
This blog was written by Jennifer VanAntwerp, Principal of JVAN Consulting, LLC. She discussed these commandments during her episode at the Breaking Through in Cybersecurity Marketing Podcast. - I’ve had the pleasure (with occasional bouts of pain) of working in...
Having Fun with a Brand with Lori Cohen
Here are some photos and videos of the Mongo campaign referenced by Lori Cohen in the podcast! [video width="1920" height="1080"...
Cybersecurity Marketing Salary Data
The Cybersecurity Marketing Society embarked on an ambitious survey and report in 2021 with partner Ten Eleven Ventures. After interviewing 10 cybersecurity marketing executives and receiving 200+ responses for our survey, we put together an amazing report: the 2021...
8 Insights from the Cybersecurity Marketing Survey
Across our interviews with experts and survey results, cybersecurity marketers highlighted some key - and some surprising - insights: Us marketers aren’t in it for the money. While the survey confirmed that, yes, cybersecurity marketers are well-compensated, this is...
2021 Survey Insight: Hiring is super hard right now in a tight market
Looking outside of cyber Cybersecurity marketing hiring is booming. Bootstrapped companies with future plans to raise are hiring BDRs & SDRs at a higher rate than other roles. For both Series A companies and public companies, product marketing is identified as a...
2021 Survey Insight: Challenges by Funding Size
Making B2B more B2C Becoming more customer-centric isn't just something you say. Talking the talk means reaching the business buyers on their terms and with their terms. Just like the B2C approach, cybersecurity marketers need to bring the business buyers into the...
2021 Survey Insight: Marketing Driving Towards Revenue
Redefining our departments as profit-drivers, not cost-centers, (along with the rise of Revenue Operations) has been in marketing’s talk track for years. And of course the trend towards revenue generation must reflect in reporting. We asked, In your marketing...
r/RelationshipMarketing: Using Reddit to Market to Your Target Audience
CyberMarketing Con 2021 was full of insightful sessions from the best marketers of the business. We were lucky to have Andy Tzortzinis, Senior PR and Communications Manager at A-LIGN, join our first session. He shared his experiences and tips for marketing to...
Building ABM for Success: How CATO Networks Orchestrates an Account-Based Revenue Engine
There's no question that Account-Based Marketing has brought together sales and marketing programs. But the devil is in the details! Real success with ABM lies in the tactical orchestration across the sales and marketing funnel. CATO Networks has had success with...
Building ABM for Success: How CATO Networks Orchestrates an Account-Based Revenue Engin
How does CATO Networks target a wide network of accounts while focusing on the customer journey and prioritizing those with intent? In this webinar, Merav Keren, Senior Marketing Director of CATO Networks, and Avishai Sharon, CEO of Trendemon, discussed how to...