by Nicole Lacanilao | Feb 23, 2022 | Podcast
The job of marketers is to try to capture the right words in describing the motivations of people who need their company’s product. Our podcast guest Seth Goldhammer, the VP of Marketing at Spyderbat, believes that this places product marketers at the most strategic...
by Nicole Lacanilao | Feb 14, 2022 | Podcast
As marketers, we want our strategies to be data-driven, efficient, and effective. Research is crucial in ensuring we reach our goals. In our second episode of “Breaking Through in Cybersecurity Marketing,” Joanna Jones, CEO of Inter-Q Research, gave us tips and tricks...
by Nicole Lacanilao | Sep 22, 2021 | Real Marketer's Perspective, Resources
CyberMarketing Con 2021 was full of insightful sessions from the best marketers of the business. We were lucky to have Andy Tzortzinis, Senior PR and Communications Manager at A-LIGN, join our first session. He shared his experiences and tips for marketing to...
by Nicole Lacanilao | Jun 30, 2021 | Events, Real Marketer's Perspective
How does CATO Networks target a wide network of accounts while focusing on the customer journey and prioritizing those with intent? In this webinar, Merav Keren, Senior Marketing Director of CATO Networks, and Avishai Sharon, CEO of Trendemon, discussed how to...
by Nicole Lacanilao | Sep 30, 2020 | Events
Over the course of four days, experts from top cybersecurity companies gathered to deliver talks, panels, and sessions at CyberMarketing Con 2020. The Cybersecurity Marketing Society organized this event in order to give professionals knowledge and advice on a range...
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