The Breaking Through in Cybersecurity Marketing Podcast
Breaking Though in Cybersecurity Marketing is a podcast by the Cybersecurity Marketing Society and N2K | CyberWire. In this show, we’re going to hear from cybersecurity marketers who will share their ideas, their successes and failures, so that you can be the best cybersecurity marketer, you can be. Join us every Wednesday with a brand new episode, guaranteed to knock your SOCs off. Get it?
Listen to the Podcast!
New episodes of “Breaking Through in Cybersecurity Marketing” come out every Wednesday. Check them out wherever you listen to podcasts:
Contact the Podcast
Have a query or question we haven’t answered here? Have suggestions or feedback for the show? We want to hear from you! Contact us at heythere (at) cybersecuritymarketingsociety.com!
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Check Out the Latest Episodes!
Read our blogs, episode recaps, and news about Breaking Through in Cybersecurity Marketing!
Unlocking Product Marketing Strategies with Andy Tzortzinis
Giana Whitver and Maria Velasquez are joined by Andy Tzortzinis, a cornerstone of the Cybersecurity Marketing Society and product marketer extraordinaire! In this episode, Andy and the hosts explore the latest trends, strategies, and insights shaping the cybersecurity...
Breaking Through in Cybersecurity Marketing: How to Have a Successful Funny Cybersecurity Campaign with Deidre Frith
In this episode, Gianna and Maria sat down with Deidre Frith, the Director of Marketing at RealTime Information Technology (RealTime IT) in Dothan, Alabama. To talk about her experience creating a successful marketing campaign that combined humor and community...
Making Lead Gen Work with CMO Geordie Carswell
In this episode, Geordie Carswell, Chief Marketing Officer of ActualTech Media, joins the podcast to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Watch the full episode and read the recap below:...
ChatGPT vs Real Storytelling with David Ebner
In this episode, David Ebner, Founder of Content Workshop, joins the podcast to talk about the future of writing, the impact of AI, and what storytelling means to him. Watch the full episode and read the recap below: [advanced_iframe src=<iframe width="560"...
Creating Digital Experiences From Prospect to Upsell With James Kessinger, CMO & COO, Hushly
In this episode, Hushly CMO and COO James Kessinger joins the podcast to talk about the “bowtie” marketing model and how technology allows marketing to contribute to all phases of the buyer journey including the post-sale and loyalty phases of the customer...
In Cyber Security Marketing, You Are the Threat.
This blog was written by Clark Barron, Demand Generation Manager at Nisos. He discussed this during his episode at the Breaking Through in Cybersecurity Marketing Podcast. Cyber security marketing sucks. There, I said it. And no, I’m not talking about being a...
Having Fun with a Brand with Lori Cohen
Here are some photos and videos of the Mongo campaign referenced by Lori Cohen in the podcast! [video width="1920" height="1080"...
Mastering Public Relations in Cybersecurity with Sonia Awan
In this episode, we’re privileged to learn from a PR guru with more than a decade of experience in the cybersecurity space. Our guest, Sonia Awan, is the Senior Public Relations Specialist at Sotero and the Principal of Outbloom PR. Why is PR in cybersecurity so...
Specifics of Federal Government Marketing with Mary Yang
We’re privileged to have Mary Yang, CMO of LookingGlass Cyber Solutions, on Episode 5 of “Breaking Through in Cybersecurity Marketing”! Mary shared her experiences as she tackled what it’s like to have market to the government, or “govvies” as they are fondly called...
Getting Your Brand Noticed with Samuel Tyler
This is additional episode context for our podcast episode with Samuel Tyler, Sr. Manager of Corporate Marketing at Bugcrowd. For Episode 5, Samuel Tyler shares his unique experience with a surprisingly well-performing 2020 RSA campaign and how cybersecurity vendors...