We’re excited to announce the lineup of hands-on workshops designed to supercharge your marketing skills at CyberMarketingCon24. Whether you’re a seasoned marketer or just starting out, these interactive sessions offer something for everyone. Each workshop is led by industry experts who are ready to help you through the world of digital marketing, sharing their knowledge, tools, and actionable strategies.
Here’s a sneak peek at some of the incredible workshops you’ll experience:
Funnel-nomics: A practical process for setting next year’s funnel targets with Sarah Hartland.
- Duration: 1 Hour
- Bring: Your laptop, last year’s funnel numbers (optional), and next year’s marketing calendar.
- Takeaway: Sarah will provide a Google Sheets template for funnel projections. You’ll leave with actionable insights for setting up your funnels for the year ahead, and she’ll even have postcards with a QR code to make accessing the template super easy.
AI Alchemy: Hands-on AI-Powered Content Marketing with Anushika Babu.
- Duration: 3 Hours
- Bring: Laptop, paid subscriptions to ChatGPT, Claude, and Midjourney.
- Takeaway: Anushika will share her Cyber Marketers’ prompt library and a copy of her book. This workshop is all about leveraging AI tools to create impactful marketing strategies. Whether you’re new to AI or an advanced user, you’ll walk away with a roadmap for enhancing your digital marketing efforts.
Crawl, walk, run: leveling up your SEO skillset with David Oltean.
- Duration: 2 Hours
- Bring: Your laptop, keyword research documents, and SEO strategy.
- Takeaway: Learn how to perfect your SEO game. David will provide slides and templates for keyword research and sitemap building. This workshop is perfect for anyone looking to boost their organic search visibility.
Helping the Nerds Talk Good: Engaging with and Aligning with Technical Practitioners Joel Benge.
- Duration: 2 Hours
- Bring: Existing brand guides and samples of your most creative and technical marketing content.
- Takeaway: Joel’s workshop is a goldmine of creative strategies, complete with DIY guides, exercise worksheets, and some extra surprises (like candy to keep your energy up!). You’ll also receive sample decks to bring your creative ideas to life.
Who’s Your Source? Combining Self and Software Attribution with Chris Singlemann.
- Duration: 1 Hour
- Bring: Laptop and HubSpot instance/sandbox (optional).
- Takeaway: Chris will walk you through building an attribution program that works across any CRM. Get ready for an interactive session with real-time feedback on your attribution strategy, and a framework you can implement immediately.
How to Build a Full-Funnel Cybersecurity Advertising Program with Silvio Perez.
- Duration: 1+ Hour
- Bring: Laptop (optional).
- Takeaway: Silvio’s workshop is packed with digital templates and resources to help you craft a winning paid ad strategy. He’s also planning breakout sessions for deeper dives and might even review your ad accounts live—talk about getting personalized value!
Solo Sorcery: Creating & Iterating on Your Cybersecurity Startup’s First Marketing Budget with Jennifer VanAntwerp.
- Duration: 1 Hour
- Bring: Laptop (optional).
- Takeaway: Jenn will equip you with templates for budget planning and benchmarking, perfect for early-stage companies needing to make accurate financial projections. If you’re looking to get ahead of your budget for the year, this session is for you.
Be the Hack: Humor’s Impact on CS Marketing with Jon Selig.
- Duration: 1.5 Hours
- Bring: A list of the problems your business solves and the impact of not solving them.
- Takeaway: Jon’s unique workshop blends humor with problem-solving, giving you tools to craft compelling, audience-engaging messages.
And that’s just the beginning! Each of these workshops is designed to offer both practical knowledge and actionable strategies that you can implement as soon as you return to the office.
Why Attend These Workshops?
- Expert-Led: Gain insights from industry leaders who’ve been there, done that, and are ready to share their expertise with you.
- Interactive: These workshops are designed to be hands-on, so bring your laptop, your ideas, and your biggest marketing challenges.
- Takeaway Tools: Leave with worksheets, templates, and strategies that you can apply immediately to your business.
- Networking Opportunities: Meet and collaborate with fellow marketers and industry professionals.
Whether you want to sharpen your SEO strategy, get into AI marketing tools, or build a budget management plan, there’s something for everyone at CyberMarketingCon24.
So, what are you waiting for? Grab your ticket today and secure your spot in these can’t-miss workshops.
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